You probably got hit with an algorithm penalty.
Google updates their search algorithm every day to provide a better experience for searchers. Part of these updates consists of penalizing websites that go against Google’s rules.
There are two major algorithm penalties that could be hurting your search rankings: Panda and Penguin.
Panda is a series of updates to Google’s search algorithm focused on eliminating “thin” content from the internet. Think articles that scraped content from other sites, or short articles that are 100-200 words.
Penguin is a series of updates to Google’s algorithm aimed at eliminating webspam from search engines. Some classic tactics that could get a site penalized under these updates would be keyword stuffing, paying other websites to link back to you, or getting links from a lot of low-quality websites.
Fortunately, your website can recover. Send us an email or give us a call and we’ll help you identify exactly what happened to your site.